Real, published work
Not hypothetical class projects. What you make ships to the School's live accounts, in front of an actual audience.
Real experience. Real marketing. Real brand.
For Students, By Students.
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Live from the feed
Loading the latest reels…
SOMBA isn't a club.
It's a working agency — and you're staff.
Faculty mentorship
Faculty and program leadership give you feedback loops you don't get in a lecture.
Choose your lane
Content, social strategy, data analytics, project management, or research. You pick.
Room to fail safely
A workplace's stakes, without a workplace's consequences.
Selective, small cohort
No more than 30 students are selected into the program each cycle.
No experience required
No portfolio, no marketing major, no prior internship. Curiosity and willingness to learn are the entry ticket.
Not all experience is equal.
| Comparison area | A typical club | An unpaid internship | SOMBA |
|---|---|---|---|
| Work that goes live | Rarely | If they let you | Always, and it's yours |
| Mentorship | Peer-only | Inconsistent | Faculty + leadership |
| Your resume | One thin line | Depends where you land | Published work + LinkedIn |
| Barrier to entry | Low | Experience required first | Just curiosity |
Swipe the table sideways to see all four columns.
Since 2023
1.6M
Impressions
234K
Views on one reel
422K
YouTube views
Average engagement rate — Instagram Reels
SOMBA
7.41%
Education average
3.1%
Pick a lane. Or find one.
Choose your character
THE CREATOR
The reels at the top of this page? Students made them. The next one that blows up is yours to shoot, cut and post.
Choose your character
THE STRATEGIST
Thousands of people see what you decide they see. The calendar is yours — the trends, the timing, the call.
Choose your character
THE ANALYST
You crack why a reel hits 234K plays — then you make it happen again on purpose.
Choose your character
THE PRODUCER
You run the shoot: people booked, deadlines kept, campaign shipped. Nothing goes live without you.
Choose your character
THE SCOUT
You catch the trend before it’s a trend — and hand the whole team its head start.
Built for what’s next.
Alumni have gone full-time at:
LA Rams
Walt Disney Studios
Deloitte
UBS
Under Armour
LA Chargers
PennyMac
Yardi
This is what “career ready” looks like before graduation.
Ready to build your portfolio before you graduate?
Apply to SOMBA, the School of Management's student-run marketing agency. No experience required.
Apply now (opens the application form in a new tab)Applications close Friday, September 11, 2026.